With in-depth user research and analyzing user behaviors, I learn about people's lives, hopes, and desires. My design research plan includes questionnaires, in-depth interviews, observations, auto-ethnographies, competitive analysis, task analysis, etc
Here, I identify opportunities for design, testing, and refine solutions. Personas and Journey maps are designed based on the information collected during the user research phase. I Apply design heuristics and sketching to produce low fidelity wireframes and high fidelity prototypes.
At this moment, I deliver the visual style, the style guide and design systems for the user interface. The end product will result consistently in design, layout, workflow, typography, iconography, and accurate to the product's design principles and it's information architecture.