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I was the leader of the design efforts at Sequin, overseeing everything from product design to our go-to-market strategy. I collaborated with the team on a range of projects, which included designing marketing materials, shaping the brand's identity, and giving the company website a makeover. Additionally, I actively contributed to designing solutions for initiatives involving direct clients, closely collaborating with the team to ensure perfect alignment with our clients' goals and objectives.
Role: Lead Designer & Art Director
Duration: Aug 2022 - July 2023
Target Audience: 3D content creators, 3D artist, 3D Designers, indie publishers
The current methods of sharing content, which typically involve recording videos of scenes and sharing them on video platforms or social media, take slight advantage of the 3D interactive and immersive features that Unreal Engine offers.
Through the collaboration with Unreal Engine creators, we have identified an excellent opportunity to fill a gap in the market by providing a means for viewers to interact with creators' content. This distribution base not only enables creators to share their scenes but also allows them to make every aspect of their work interactive using blueprints. The platform further streamlines the process by allowing for seamless transitions between scenes. It provides people with an online portfolio to showcase their 3D interactive creations.
3D artists struggle to showcase their full potential through images and videos of their work.
Ensuring compatibility with various online platforms and devices can be a technical challenge, making it difficult to reach a broad audience.
3D work often have large file sizes, making them difficult to upload and share easily, especially for artists with limited bandwidth or storage.
Creating and optimizing 3D content for online sharing often requires technical skills and software knowledge that not all artists possess.
The product empowers Unreal Engine creators to share their 3D interactive playable content with their audience.
To address players' needs, we have provided an easy and friendly way to download content through our native app for heavy scenes or webGL technology for quick web browser access. This allows people to efficiently experience and review 3D content in a hassle-free manner.
Success Metrics
Allow direct online publishing from Unreal Engine, making it easier from start to sharing.
Enable 3D artists to work independently and flexibly according to their preferences.
Make Sequin a valuable and indispensable tool for 3D artists.
Empower individuals to not only enjoy using the app but also excel with it, effortlessly integrating it into their portfolio to effectively showcase their work.
When dealing with complicated situations, designers and developers must react quickly because product needs change often, and research and development happen simultaneously. There's a lot of similar content in this process. To streamline things, we created a design system for our enterprise products. It's centered on three key values: Engaging, consistent, and relevant. This system standardizes the user interface guidelines, cuts down on duplicate work, and lowers production expenses. This way, designers can concentrate on creating better user experiences.
Clear calls to action and intuitive navigation encourage exploration, keeping users motivated and immersed. This interactivity boosts satisfaction, dwell times, and conversions.
Predictable interaction patterns make it easier for users to understand the interface. This uniformity not only enhances usability but also strengthens the brand identity.
Content and features align with user interests, making the interface more meaningful. This focus not only boosts interaction but also deepens the user-brand connection. Every touchpoint is purposeful and valuable.
On the project page, users have the ability to modify their scene or world images, name, and description. Additionally, users can also access and adjust their gameplay settings, presented in the form of blueprints within Unreal Engine. These settings include the number of people present in a given instance, the ability to enable chat and voice, and the option to activate a multiplayer session. Users can view changes and content in real-time, or choose to publish or draft their project as needed.
Share your scene on the web, select the desired component size and copy the provided code. This easy process allows you to quickly embed your scene and share it with others online
By utilizing a modular design, the components of this system offer increased functionality while maintaining cohesiveness and scalability across both web and Unreal Engine applications.
Using chat or voice capabilities, individuals can engage in a multiplayer experience and communicate, collaborate, and connect with new people.
Sequin plugin enables a seamless integration of chat and multiplayer functionalities directly within the Unreal Engine interface with just a few clicks.
Through my contributions, we created effective and impactful marketing campaigns that helped increase brand awareness and drive sales. I brought my creativity and strategic thinking to the table. I used my skills to design compelling visual elements and messaging that resonated with our target audience.
In conclusion, our project was designed to address the needs of Unreal Engine creators and their audiences. By providing a platform for creators to easily distribute and showcase their 3D interactive playable content, we empower them to share their vision with the world and the way it is viewed.
Overall, my time at Sequin was a valuable learning experience that allowed me to develop my skills in marketing, design in general and product. Working with such a talented team was a pleasure, and I am proud to have contributed to the success of the company's marketing and product initiatives.